CrampCreative - Creative Leadership

Consumers never remember

what a brand says,

only how we made them feel.

 

​​​After 20+ years in advertising and marketing, I know one thing for sure: 

When consumers feel something, they remember you, and then they'll buy something from you.

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So, every campaign needs an emotional hook.

And every brand needs to find their heart.

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Because when it comes time to buying that new car, changing insurance, switching banks or buying those new sneakers, consumers will always consider those brands that immediately come to mind – that made them feel something.

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I have worked with the world's largest brands in the world's biggest markets.

I have built teams and worked solo.  

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My work has been recognized by D&AD, Cannes, One Show and all the major creative award shows.

 

My ideas move products and grow businesses, because they capture the hearts and minds of the consumer.

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And they'll capture yours too.

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So, let’s have a heart to heart,

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Matt