Consumers never remember

what a brand says,

only how we made them feel.

 

​​​After 20+ years in advertising and marketing, I know one thing for sure: 

When consumers feel something, they remember you.

And when they remember a brand, they'll open their wallets.

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So, every campaign needs an emotional hook. And every brand needs to find their heart.

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Because when it comes time to buying that new car, changing insurance, switching banks or buying those new sneakers, consumers will always consider those brands that immediately come to mind; the logos that made them feel something.

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I have led and built teams to service the world's largest brands in the world's biggest markets. From Arnold to DDB and Leo Burnett North America, I've created ideas that move culture and sales.

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My work has been recognized by D&AD, Cannes, One Show and all the award shows that truly matter.

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I have launched multiple Super Bowl campaigns that generated tens of millions in earned media, and measurable lifts in brand perception and demand.

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And I even built my own fast food/pizza brand from scratch to acquisition – so I understand growth from the inside, not just the agency side.

 

Closest to my heart is my wife of 20+ years and my 15 year old son Nash – he plays rugby for Mira Costa High. 

 

Off the clock, you'll find me surfing with Nash, or playing lead guitar in the cover band "Bangers & Mash".

 

But professionally, I'm creating work that captures the hearts and minds of consumers.

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And they'll capture yours too.

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Let’s have a heart to heart,

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Matt